pej trend forecasts the colours, materials and directions for design, fashion and interior up to two years ahead. Printed trend books, backed by an online platform that keeps every season working all year round. Every membership opens a full season online: zeitgeist and consumer insights, seasonal themes, thematic colour stories with Pantone reference, thousands of trend images, prints and patterns, key materials and textures.
The book
The season in your hands. Curated colours, materials and directions, published up to 24 months ahead.
The platform
The book, alive all year. Thousands of images, Pantone references, stories, film and music, always online.
Trend Finder
Find it in seconds. Filter thousands of trend images by season, theme, industry, category and colour.
My Page
Make it yours. Heart any colour, image or story, and find it again anytime on My Page.
Insights
Zeitgeist, consumer insights and trends in general for design, colours, materials and consumption.
Seasons & themes
Seasonal trend stories describing the future consumers.
Colours
Thematic colour stories and key colours for fashion and interior.
Trend images
Inspirational trend images within women’s fashion, men’s fashion, shoes, accessories, kids’ fashion, kids’ interior, interior objects, furniture, lighting, art, architecture and retail.
Prints & patterns
Selected prints and patterns for fashion and interior.
Materials & textures
Key materials, textures and design details for fashion and interior.
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Who uses pej trend
Fewer gut feelings. More qualified decisions.
Designers
Develop collections, colour programmes and product concepts.
Buyers
Prioritise colours, materials and product groups before the season.
Marketing & branding
Build campaigns, storytelling and visual worlds on it.
Management
Set shared direction and take the uncertainty out of product development.
“pej toolbox and pej colour give a quick, clear overview of the season’s colours and how to combine them. Rich, and workable in many ways.”
Sacha Munch
Fashion · Trend · Design
“I use the pej trend books to test whether my own instincts are right. A very concrete way to check the commercial reality.”
Anne Skyum Høgfeldt
Freelance designer
“Clear structure, strong visual direction, and it turns complex consumer insight into practical inspiration. Highly reliable and professional.”
Pete Mosely
Agent, pej gruppen