pej trend is the name of a set of Scandinavian trend forecasting books and an online trend platform provided by pej gruppen – scandinavian trend institute.
pej gruppen was one of the first companies to see the possibilities in trends, colour and material forecasting in the 70’s and have developed a range of trend products and services through the years.
pej trend publishes seasonal trend books 24, 16 and 15 months ahead of the season – all of which are used by creative people in the lifestyle industries all around the world. The physical trend books are supplemented by an online trend service with additional material for the creative process and a host of digital features making it a complete trend experience.
The three biannual trend books and online trend platform are supplemented by pej kids with a focus on kids across industries, and pej foodbox with commercial food trends.