AW 23/24
Restart

The seismic shifts in consumer attitudes and actions initiated by the pandemic…


AW23/24
Mega trends

01 The new normal When change becomes the order of the day, our ability to deal…


AW23/24
Trends In General

Design A strong focus on beautifying design, an optimistic approach to…


AW23/24
01 The Tribals

The Tribals are down-to-earth and spiritual beings. They are inspired by tribal…


AW23/24
02 The Festive Farmers

The city's colourful and flamboyant consumers occupy the countryside with pomp…


AW23/24
03 The New Hippies

The New Hippies are soft rebels with something on their minds. They dare to be…


AW23/24
04 The Makers

The Makers make a positive and optimistic impression on the outside world and…


2022-2024: Family

A new beginning Welcome to a new pej kids – a trend book that is now mainly…


01 Focused Family

A couple of years ago, most Scandinavian families had a very tight daily…


01 Focused Family: Infants & Toddlers

The latest members of the family get a lot of attention. Everything that…